Burger King loses Wendy's marketing dispute

Brandweek: The National Advertising Division of the Council of Better Business Bureaus has settled a dispute involving Burger King's allegations that rival Wendy's made unsubstantiated claims in its "Always fresh, never frozen" campaign. NAD this week ruled against Burger King's contention that Wendy's could not provide sufficient evidence of its use of fresh beef patties in U.S. chains. NAD also deemed Wendy's use of the word "always" — which suggests consumers get a fresh beef patty every time — was appropriate in the context of its advertising. Burger King claimed that Wendy's did not have enough documentation to support both claims. Click to continue