Burger King marketing is rebranding genius

January 20, 2009

Brandweek: Burger King has had a marketing turnaround since Russ Klein signed on as chief marketing officer in 2003, and hired Crispin Porter + Bogusky in 2004. While critics have disapproved of some of Burger King's more outrageous stunts, including the recent Whopper Sacrifice application download for Facebook fans, Burger King now has consistent branding.