News

Burger King plans blockbuster promotional tie-ins

May 3, 2009

• New supporting BK characters: Star Trek fans will meet the "Kingons" — an advanced alien race that is half Klingon, half King. In new adult television advertising spots, Burger King Corp. will reveal the "Kingons," who are on an unstoppable mission to acquire the new BK Star Trek glasses. The kids' national advertising spot was shot on the same "bridge" set from the new movie. The spot also features Star Trek uniforms that were designed by the film's costume designer, Brenda Ware.
• Limited edition collectibles: Four limited-edition collectible glasses featuring one of four iconic Star Trek characters — Kirk, Spock, Uhura and Nero. Designed exclusively for Burger King restaurants by the Star Trek creative team, the frosted glasses are enclosed in a collectible box and available for a suggested price of $1.99 each with the purchase of any adult BK Value Meal at participating restaurants, while supplies last.
• Kingon Defense Academy Web Site: The Kingons will reappear atwww.whenkingonsattack.com, where fans can learn how to defend themselves if a Kingon attempts to take their Star Trek glass. Launching May 4, the site features a series of instructional videos giving viewers a variety of tactics to protect their coveted glasses.
• BK Kids Meals Premiums: Star and bolt-shaped Chicken Tenders developed in tandem with the Star Trek movie promotion in BK Kids Meals. BK Kids Meals also will include one of 16 Star Trek toys. The toys highlight the characters, technology, iconic sounds and famous phrases from the film, and taps into the fun and adventure of exploring uncharted territories.

• Transform Your Way: Starting June 22, the Transformers: Revenge of the Fallen promotion will give guests the chance to take home a range of prizes, from $1 million cash or a 2010 Chevrolet Camaro to movie passes and instant-win food items. As part of the Transform Your Way scratch-and-win game, game pieces will be available on specially marked menu items. Burger King also will give guests a second chance to win atbktransformers.com, where consumers can navigate interactive online applications to enter daily for a chance to win $10,000.
• New BK BBQ Double Stackticon sandwich: Available for a limited time only for a suggested retail price starting at $2.79, the Transformers-inspired burger allows guests to stack multiple burger patties, bacon, sauce and cheese similar in theme to the "combining" of Transformers characters in the upcoming film.
• Advertising by film director Michael Bay: Blockbuster director Michael Bay directed the national kid's television advertising spots. In addition, each BK Kids Meal will come with one of eight Transformers toys.