STRATEGIC PARTNERS
December 4, 2014
Burger King has announced for the first time ever, high school football champions from different states will play against each other in a post-season bowl game, which will be called the Burger King State Champions Bowl Series. The game will be televised live on ESPNU.
Participating teams will play in a single game matchup, with a total of three games to take place at FAU Stadium at Florida Atlantic University in Boca Raton on Dec. 27. Games will kick off at 12 p.m., 4 p.m. and 8 p.m. EST.
Currently FHSAA (Florida), UHSAA (Utah) and WIAA (Washington) have approved its member schools to participate in the series. Match-ups will be announced on Dec. 16.
"We're excited to be part of the first of its kind Burger King State Champions Bowl Series and offer a new unforgettable experience for high school athletes and their fans," BK CMO Eric Hirschhorn said in a news release. "This is a unique opportunity to spotlight up-and-coming athletes and their respective schools on national TV and we're looking forward to showcasing state champions competing against one another."
Paragon Marketing Group worked with Burger King to create the event.
