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Burger King readies for next Twilight film promo
February 22, 2010
Burger King Corp. is preparing a new promotion for the next installment in the popular Twilight film series. The new promotion, which will launch in conjunction with the theatrical release of "The Twilight Saga: Eclipse" on June 30, follows the successful tie-in to last fall's "The Twilight Saga: New Moon." This will be BKC's second partnership with Summit Entertainment in the film series.
The "The Twilight Saga: Eclipse" promotion again will include exclusive access to the film series property. Burger King Corp.'s multi-faceted "New Moon" promotion, which began on Nov. 16, included a special "New Moon" fan pack, a series of limited-edition "New Moon"-themed BK Crown Cards, "New Moon" water bottles and much more. Details about BKC's promotion of "The Twilight Saga: Eclipse" will be released in the coming months.
"The Twilight Saga: Eclipse" is directed by David Slade from a screenplay by Melissa Rosenberg. Kristen Stewart, Robert Pattinson and Taylor Lautner will reprise their roles as Bella Swan, Edward Cullen and Jacob Black.
BKC chairman and CEO John Chidsey said in the company's most recent quarterly earnings conference call that the Twilight series promotions are an effective means of reaching the brand's female super fans.
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