News

Burger King rebrands value menu to 'King Deals'

December 30, 2013

Burger King is introducing its new King Deals Value Menu, including new Rodeo Sandwiches with the Rodeo Crispy Chicken and the Rodeo Burger for $1 each.

According to a news release, the King Deals Value Menu offers a variety of choices for breakfast, lunch and dinner with prices starting at $1. The menu features more than 20 items, including the new Rodeo Sandwiches.

Guests can choose between two different Rodeo Sandwiches: a crispy chicken fillet or a fire-grilled beef patty topped with sweet-and-spicy BBQ sauce and onion rings served on a toasted, sesame seed bun.

"We're launching the new King Deals Value Menu including classics and new favorites like the Rodeo Sandwiches all starting at just $1," Eric Hirschhorn, CMO, North America, said in the release. "We've seen an incredible response from our guests with our $1 menu items, and we want to continue creating great tasting products that don't sacrifice on taste."

The menu also includes chicken nuggets, spicy crispy chicken, a double cheeseburger, bacon cheeseburger, crispy chicken wraps and new items to become available throughout 2014.

The $1 Rodeo Sandwiches are available now at restaurants nationwide as a limited-time-only item.

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