Burger King rolls out 3 unique Xbox games
October 4, 2006
MIAMI — Getting a jump on the holiday shopping season, Burger King announced it will begin selling three Xbox/Xbox 360 video games beginning Nov. 19.
According to a news release, the BK Xbox Game Series is a collection of three authentic Xbox video games that will sell for $3.99 each with the purchase of a Value Meal. The three games, Pocketbike Racer, Big Bumpin' and Sneak King are racing, action and adventure games and rated "E" for everyone.
All three exclusive titles blend the popularity of Burger King brand icons such as the King and Subservient Chicken.
"We've chosen to join forces this holiday season in an industry first to provide our customers with an entertaining, affordable holiday treat," said Russ Klein, president of global marketing, strategy and innovation at Burger King Corp. "We have plenty of experience integrating Burger King content into top-selling video game franchises, and now we're taking brand integration to the next level by creating highly engaging and relevant long-format consumer entertainment."
