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Burger King rolls out Quaker oatmeal

August 24, 2011

Quick-service restaurants continue to jockey for position in the so-called oatmeal wars. Burger King is the latest chain to add the item to its menu, now offering Quaker brand oatmeal as part of its breakfast menu nationwide.

The Quaker Oats Company is a division of PepsiCo. Burger King's Quaker oatmeal is 100-percent whole grain and served in original and fruit-topped maple flavors.

"For more than 130 years, Quaker Oatmeal has been a staple breakfast food in American homes," said Margery Schelling, global innovation officer, PepsiCo Foodservice. "At a time when so many families are looking for better-for-you meal offerings on-the-go, Quaker's partnership with Burger King Corporation provides a flavorful, whole grain choice when eating outside the home."

For the first time, Quaker's branded Oatmeal is now available nationally at all Burger King locations during regular breakfast hours, from 6 a.m. to 10:30 a.m. at a suggested retail price of $1.99 per individual serving.

Each serving is made-to-order. The fruit topped version features dried fruit toppings, including cranberries, raisins, cherries and blueberries.

"BKC is committed to offering Burger King guests quality, great-tasting food beginning with breakfast," said Leo Leon, vice president, Global Innovation. "Our restaurant guests want a variety of items to choose from for every meal of the day and Quaker Oatmeal is a welcome, tasty addition to our breakfast menu at BK."

Burger King joins McDonald's, Starbucks, Caribou, Jamba Juice and Chick-fil-A in offering the morning staple. 

Read more about food and beverage launches.