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Burger King sales boost attributed to spicy whopper, breakfast

Burger King experienced its largest increase in sales in nearly a decade in Q1.

May 7, 2015

Burger King experienced its largest increase in sales in nearly a decade in Q1, attributed to its signature burger and a popular 2 for $5 promotion, according to an AJC article.

According to parent company Restaurant Brands International CEO Daniel Schwartz, no single factor drove the 6.9 percent rise in the U.S. and Canada. He cited several factors such as a spicy BLT Whopper, marketing during the NCAA championships and healthy sales at breakfast, the article said.

"We said it in the past — there's no silver bullet," he said.

Global same-store sales rose 4.6 percent at Burger King and 5.3 percent at Tim Hortons, with RBI reporting the company beat analyst expectations for the quarter.