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Burger King selects Hispanic creative, media planning
January 14, 2009
MIAMI — Burger King Corp. has named Austin,Texas-based LatinWorks as its Hispanic advertising agency of record for the United States, the company has announced. Details of the campaign are currently in development with new creative expected in early 2009.
Burger King hass chosen Tapestry, the Chicago-based multicultural division of Starcom MediaVest Group (SMG), to provide media planning and purchasing.
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