Burger King sells 2 million Xbox games
December 21, 2006
MIAMI — Burger King said it has sold more than 2 million BK Xbox games in just four weeks.
According to a news release, the BK games join the ranks of other top-selling Xbox 360 titles, such as "Call of Duty 3" and "Saint's Row," making it the best-selling collection of games published for the Xbox/Xbox 360 platforms this holiday season.
All three Xbox games in the collection — "Pocketbike Racer," "Big Bumpin'," "Sneak King" — are available at participating Burger King restaurants, for a limited time, for $3.99 per game with the purchase of a BK Value Meal.
Most video games are considered a blockbuster when they reach the 1 million mark in sales, said Russ Klein, president of global marketing, strategy and innovation for Burger King. "This collection has achieved twice that, thanks in part to the great value for the money and convenient holiday stocking stuffer appeal," he said.
Compatible on both Xbox and Xbox 360 platforms, the BK Xbox Game Collection is based on some of the most popular video game genres — racing, action and adventure — and rated "E" for everyone.
Developed by Blitz Games, one of Europe's largest independent video game developers, the three games feature exciting multiplayer opportunities via Xbox Live, as well as "achievements" and other aspects of gameplay.
