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Burger King signs joint venture to plant flag in India

November 20, 2013

Burger King Worldwide Inc. and Everstone Group, a private equity and real estate firm in India and South East Asia, announced the establishment of a joint venture to develop the Burger King brand presence in India. Under the terms of the partnership, the joint venture has signed a long-term master franchise and development agreement which includes sub-franchise rights for all of India.

"After a very thorough process, we chose Everstone as our partner based on its history, business acumen and command of the massive and complex India market," said Elias Diaz Sese, president, BK AsiaPac Pte. Ltd. "Everstone's operating capabilities and significant experience within the food and beverage space make it the ideal partner."

Throughout the next few months, Everstone will work with BK AsiaPac Pte. Ltd. to set up the supply chain in India and execute a rollout plan to establish Burger King restaurants across the country.

"India is a market with huge potential for Burger King restaurants and we have the chance to offer the unique Burger King brand proposition to its consumers with our own local twist to the menu. I am very excited about this venture and have no doubt that with Everstone's management expertise and hands-on experience, this venture will be a tremendous success," Diaz Sese said.

Everstone will bring its consumer insights, real estate expertise, food and beverage operations experience and capital to the venture, said Sameer Sain, co-founder and managing partner.

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