News
Burger King streamlines advertising message
August 17, 2010
Burger King has begun consolidating its major advertising projects in order to provide a consistent message across all demographics.
According to theAustin Business Journal, in doing so, the company has cut several agencies, including LatinWorks, which aimed creative campaigns toward the Hispanic market, and UniWorld Group, which handled African American marketing.
Burger King's creative messages will be handled by Crispin Porter & Bogusky, based out of Miami and Boulder, Colo.
From the story:
"Burger King executive Leo Leon told the New York Timesthat the company wants to give a consistent message to all of its consumers regardless of ethnicity, rather than take a 'segmented approach.'"
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