News
Burger King, Taco Bell kick off summer promotions
May 20, 2010
Beginning today, Burger King Corp. offers thousands of fans a rare chance to "hit the track" with Tony Stewart as he races toward Victory Lane at the Daytona International Speedway. The interactive "BK Sign & Race" promotion is the ultimate "Fandorsement" for Tony Stewart NASCAR fans.
Fans who log on towww.BKSignandRace.comcan submit their personal signatures for exclusive placement on the Burger King logo that will grace the hood of the No. 14 car during the NASCAR Sprint Cup Series Coke Zero 400 race on July 3.
"BK Sign & Race gives NASCAR fans a new way to rally around Tony in Daytona, and we hope that their loyal support will help propel him to repeat last year's win in the Burger King car," said Mike Kappitt, chief marketing officer, North America, Burger King Corp., in a news release.
On the site, participants can zoom in on the Burger King logo to see how their signatures will be incorporated and will be able to share a BK Sign & Race image with friends via Facebook, Twitter and e-mail.
After the race in Daytona, fans will have the chance to take home a piece of history. Beginning June 28 through July 7, an authentic No. 14 Burger King car hood, complete with the fan-endorsed Burger King logo, will be available via an online auction through BKSignandRace.com. All proceeds of the auction will support Burger King Corp.'s Have It Your Way Foundation, the charitable arm of the Burger King brand, which is committed to providing philanthropic support in communities around the globe.
Burger King Corp.'s sponsorship of Stewart will continue in August with a four-week, in-restaurant promotional campaign, playing off of Stewart's nickname, "Smoke," and highlighting the Smoky Cheddar Steakhouse XT burger. The sandwich features an extra-thick, all-beef patty topped with cheddar cheese, smoky BBQ mayonnaise, bacon, lettuce and tomatoes and will be available at participating Burger King restaurants.
Taco Bell offers free drink, lauches webisode cartoon
Taco Bell is promoting its new Limeade Sparklers with a downloadable coupon. The coupon is good for a free Limeade Sparkler and may be redeemed through July 11 or until 500,000 free Limeade Sparklers online coupons have been redeemed. The company will post a notice on its website if all half-million coupons are redeemed before the expiration date.
Taco also has launched a webisode series on its YouTube channel featuring cartoon characters known as the Super Delicious Ingredient Force. The Super Friends-inspired cartoon features a line up of super heroes, including Captain Enchilada Sauce and Dr. Steve Value. In the debut episode, the super heroes help burger-dining John Lee overcome his "meal of mediocrity" by offering a Taco Bell $2 Combo Meal.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
