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Burger King takes on McDonald's Double Cheeseburger in target markets
August 20, 2009
McDonald's is taking a hit from competitors on all sides, it seems. First, Carl's Jr. unleashed the Big Carl as a bigger, more affordable version of McDonald's Big Mac after the burger powerhouse launched its Angus Third Pounders. CKE Restaurants has taken issue with McDonald's entry in the quick-serve premium burger category, where Carl's Jr. and Hardee's have dominated much of this decade.
Now Burger King is trash-talking McDonald's Double Cheeseburger, according to the BurgerBusiness blog.
From Burger Business:
"In selected markets—including Chicago and Atlanta—Burger King has put the Double Cheeseburger on its dollar menu, joining the $1 Whopper Jr. and $1 Crispy Chicken sandwich. Radio spots airing in Chicago feature teens laughing that Burger King's Double Cheeseburger 'totally dwarfs' McDonald's budget-priced double-patty burger and concluding that the BK version 'makes everything else look tiny.'"
Burger King tried earlier this summer to add its Double Cheeseburger to its dollar menu, but franchisees rejected the idea. Instead, the company will include a $1 Double Cheeseburger coupon in a packet mailed to consumers later this month or September.
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