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Burger King, The Pokemon Co. partner in BK Kids Meals promo
June 1, 2009
BELLEVUE, Wash. — The Pokemon Co. International and Burger King Corp. have entered a promotional partnership that will feature collectible premium Pokemon Trading Card Game (TCG) cards and accessories in BK Kids Meals across North and South America, the companies have announced.
The BK Kids Meals promotion will run for three weeks in the United States and Canada beginning June 1, followed by a four-to-six week program that will launch in South America on Aug. 24.As part of the promotion, participating Burger King restaurants will offer two Pokemon TCG cards, featuring fan favorites such as Pikachu, Giratina, Dialga and Palkia as well as a Pokemon themed accessory with each purchase of a BK Kids Meal, while supplies last.
Over the course of the promotion, participating Burger King restaurants will be the only places to obtain each of the six different accessories, including Pokemon card holders, lenticular rockers, and card frames.
The program will be supported by Burger King Corp. through a fully integrated marketing campaign that includes television advertising, in-restaurant merchandising, and online via www.clubbk.com. The Pokemon TCG cards and accessories are available for a limited time and are intended for children ages 3 and up.
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