News

Burger King to expand in gas stations across South Africa

August 1, 2013

Burger King South Africa Ltd has signed an exclusive agreement with Sasol to expand the brand across the country.

This deal allows Burger King South Africa to open stores within Sasol's national fuel retail network and will include company-owned outlets, as well as awarding franchising opportunities to current and potential Sasol franchisees. The group launched locally in May and opened a flagship restaurant in Cape Town.

"This is a very exciting opportunity for Burger King South Africa. The agreement with Sasol allows us to position our brand across new channels and therefore expand our number of guests and restaurants in South Africa, as well as offering a new way of enjoying our products to clients across the country," said José Cil, president, EMEA, Burger King Worldwide.

Burger King South Africa, CEO, Jaye Sinclair, adds that the deal supports the company's growth strategy,

"Partnering with Sasol supports our rapid expansion plans and will enable us to increase our growth potential in South Africa over the next few years. The national roll-out will commence towards the end of 2013 and will further enhance our job creation initiative," Sinclair said.

Burger King South Africa is a joint venture between Burger King Worldwide and Cape-based JSE-listed group, Grand Parade Investments (GPI), a diversified company with interests in tourism, gaming and leisure.

Chairman of GPI, Hassen Adams, says there is an international trend of fuel retail groups partnering with QSR brands to provide a point of differentiation and a competitive advantage.

"There is a natural symbiotic relationship between Burger King South Africa and Sasol with both companies focused on creating future franchise opportunities for local South Africans," Adams said.

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