News
Burger King to launch Planet 51 kids meal promo
November 9, 2009
Burger King Corp. will help bring the themes of adventure and exploration to kids through a series of Planet 51 premiums available starting Nov. 16 with BK Positive Steps Kids Meal options, such as a two-pack of BK Burger Shots, BK Fresh Apple Fries and Hershey's fat free milk. The premiums are available through a joint promotion with Columbia Pictures and the film will be released Nov. 20.
Capturing the characters and gadgets from the movie, one of six toys will accompany each BK Kids Meal while supplies last. The toys include the film's "Rover" character and "Planet 51 Animator," which features lenticular scenes from the film.
The promotion will be supported by in-restaurant merchandising, national TV advertising and a "Planet 51" game on Burger King's kid Web site. The television advertisements feature the animated characters from the film squaring off in a staring contest with the "Planet 51 Humaniac" toy. Starting Nov. 16, kids who visitwww.ClubBK.comcan play "Space Match," a game that incorporates the characters from the movie and tests players' memory.
Planet 51 is an animated alien adventure comedy revolving around American astronaut Captain Charles "Chuck" Baker, who lands on Planet 51 thinking he's the first person to step foot on it. To his surprise, he finds that this planet is inhabited by little green people who are happily living in a white picket fence world reminiscent of a cheerfully innocent 1950s America and whose only fear is that it will be overrun by alien invaders...like Chuck!
Related Media
Subscribe
Get the latest news and resources from QSR Web.
