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Burger King to resort to double cheeseburger coupon
July 14, 2009
Advertising Age.com: Burger King franchisees recently have twice voted down the company's attempt to offer a double cheeseburger for a dollar on its value menu. Instead, the chain will promote its flagship $1 Whopper Jr. as the featured product in its national major value push in the fall. Consumers will still be able to get the $1double cheeseburger in a coupon offer.
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