News
Burger King to shift ad focus to value
May 28, 2009
BrandWeek: Burger King Holdings Corp. is pushing up the date for its advertising messaging on value items starting in June, several months earlier than expected as the chain tries to recover from disappointing sales amid an onslaught of discounts and coupons from other quick-service chains.
A Barclays Capital analyst said in a recent note after meeting with company management that Burger King plans to flip the ratio to lower-priced products like its newly launched BK Shots and its $1 Whopper Jr. instead of its prior focus on its premium products.
Some analysts think the chain has lost ground to competitors in communicating lower prices.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
