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Burger King to sponsor Jonas Brothers tour
May 14, 2008
MIAMI — Burger King Corp. has announced its sponsorship of one of the most anticipated concert tours of the summer, the Jonas Brothers' "Burning Up Tour."
Burger King Corp. will be a co-presenting sponsor of the "Burning Up Tour," which is being produced by Live Nation and is slated to hit 38 cities across North America. The agreement gives Burger King Corp. the opportunity to offer Jonas Brothers fans samples of its new BK Fresh Apple Fries, give away tickets and offer some lucky fans exclusive meet-and-greets with the rockers.
Beginning in July, Burger King Corp. will give fans special online access to the summer tour, including ticketing and venue information and exclusive behind-the-scenes sneak peeks and sweepstakes opportunities on the company's Web site.
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