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Burger King unveils menu additions
February 27, 2008
Forbes: Burger King has announced it plans to start selling several new items in 2008, including the Angry Bacon and Cheese Whopper with spicy, crispy onions, and the Indy Whopper, which will have bacon and pepper jack cheese and will be promoted together with the new Indiana Jones movie this summer. Also in the works are a BK Wrapper, three new flavors for the chain's iced coffee line, a steakhouse burger, smoothies and Kraft macaroni and cheese.
Burger King Holdings Inc. also said it expects earnings per share to grow by 15 percent this fiscal year and described strategies that include opening more new restaurants, employing a new broiler that cooks better burgers and continuing to run advertisements with pop culture tie-ins to keep the brand fresh in the minds of fast-food diners.
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