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Burger King® Restaurants introduces health conscious menu choices
Burger King Corporation is introducing a new way to HAVE IT YOUR WAY®. Guests can now make menu choices based on their nutritional eating style ("Hold the bun, hold the mayo..."), whether they are eating Low-Carb, Low-Fat or counting calories.
January 12, 2004
MIAMI, FL – JANUARY 13, 2004– For 50 years, Guests at BURGER KING® restaurants have been able to tailor their meals to their personal taste preferences through the company's HAVE IT YOUR WAY® philosophy ("Hold the pickles, hold the lettuce..."). Today, Burger King Corporation is introducing a new way to HAVE IT YOUR WAY®. Guests can now make menu choices based on their nutritional eating style ("Hold the bun, hold the mayo..."), whether they are eating Low-Carb, Low-Fat or counting calories. "Our Guests tell us they love our great-tasting Fire-Grilled food. Our new Fire-Grilled Low-Carb, Fire-Grilled Low-Fat and Fire-Grilled Calorie-Conscious offerings give our Guests Fire-Grilled food and taste that is consistent with their personal eating styles," said Brad Blum, Chief Executive Officer of Burger King Corporation.HAVE IT YOUR WAY® to Suit Every Personal Eating Style"Consumers who have adopted popular diets like Atkins and South Beach have asked for menu choices that empower them to dine at BURGER KING® restaurants where they can continue to enjoy our delicious Fire-Grilled burgers and other Fire-Grilled foods. Our HAVE IT YOUR WAY® heritage puts the Guest in charge, and our new Fire-Grilled menu offerings provide nutritionally relevant choices and great Fire-Grilled taste," said Glad Markunas, Senior Vice President of Consumer Insights and Strategic Branding, Burger King Corporation.Hold the Bun... Hold the CarbsCarb-watchers can now enjoy their favorite delicious, juicy, Fire-Grilled Original WHOPPER® or Chicken WHOPPER® sandwiches with their favorite toppings, with only 5 grams of carbs or less. Guests can enjoy over a dozen different WHOPPER® sandwiches that leave the bun behind.The low-carb burgers available include the following menu items:Low-Carb Original WHOPPER®—served with lettuce, tomato, pickles and onionsLow-Carb Chicken WHOPPER®—served with lettuce and tomatoLow-Carb Original WHOPPER® with Cheese—served with lettuce, tomato, pickles, onions and American cheeseLow-Carb Chicken WHOPPER® with Cheese—served with lettuce and tomato and American cheeseLow-Carb Original BACON WHOPPER®—served with lettuce, tomato, pickles, onion and baconLow-Carb Chicken BACON WHOPPER®—served with lettuce, tomato and baconLow-Carb Original BACON WHOPPER® with Cheese—served with lettuce, tomato, pickles, onions, American cheese and baconLow-Carb Original DOUBLE WHOPPER®—two WHOPPER® patties served with lettuce, tomato, pickles and onionsLow-Carb Original DOUBLE WHOPPER® with Cheese—two WHOPPER® patties served with lettuce, tomato, pickles, onions, and American cheeseLow-Carb Original WHOPPER JR®—served with lettuce, tomato, pickles and onionLow-Carb Original WHOPPER JR® with Cheese—served with lettuce, tomato, pickles, onions and American cheese All of the low-carb WHOPPER® sandwiches can be enjoyed as a Value Meal that include a fresh, crisp delicious side salad and a Diet Coke. Coming this February, Guests can enjoy another great-tasting, Fire-Grilled low-carb burger, the Fire-Grilled Angus Steakburger Lettuce Wrap. This new Steakburger starts with a 1/3 of a pound of 100 percent certified Angus beef, then Fire-Grilled to perfection, wrapped in cap leaf lettuce and served with tomato and a packet of specially seasoned low-carb sauce.Flavor from Fire-Grilling...Not from FatThe Santa Fe Chicken Baguette, Savory Mustard Chicken Baguette and Smoky BBQ Chicken Baguette each contain only 5 grams of fat—an excellent choice for Guests following a low-fat eating strategy. Launched in September and October of 2003, these great-tasting, low-fat sandwiches have received positive consumer response and include Fire-Grilled chicken and premium sauces on baguette-style bread baked fresh every hour in BURGER KING® restaurants. The Fire-Grilled Chicken Baguettes now include a bigger baguette and sliced, Fire-Grilled all-white-meat chicken breast, still with only 5 grams of fat. The Fire-Grilled Chicken Baguettes are also available as a Lite Combo Value Meal, which includes a 16.9 ounce bottled water and a side salad.Calorie-Conscious...Yet Fully LoadedComing this spring, Calorie-Conscious Guests can enjoy new Fire-Grilled Salads at BURGER KING restaurants. In test markets now, these salads are a unique and great-tasting combination of steaming hot, specially seasoned Fire-Grilled chicken breast, shrimp or sirloin steak on a bed of garden-fresh lettuces with a choice of several tasty dressings and toppings. Each fully loaded salad has 450 calories or less. Fire-Grilled Salads are also set apart from other offerings because of the Fire-Grilled Freshness Pouch, which helps lock in the natural flavor of the Fire-Grilled protein and keeps it hot until Guests open the Fire-Grilled Freshness Pouch.Guests can have it their way by choosing items from each of the following categories:Fire-Grilled Chicken, Shrimp and Steak— Chicken – flavored with garlic and herb or fajita spice mix — Shrimp – flavored with garlic and herb or fajita spice mix — Sirloin Steak – flavored with garlic and herb or fajita spice mixSalad Bases— Garden: Iceberg, Romaine and Spring lettuce mix, grape tomatoes, red onion slices, cucumber slices and baby carrots — Caesar: Iceberg and Romaine lettuce mix, shaved Parmesan cheese, grape tomatoes and garlic Parmesan toasts — Fajita: Iceberg and Romaine lettuce mix, a blend of shredded cheddar, Monterey Jack and pepper jack cheeses, chunky tomato salsa, fire-roasted red and green bell peppers and onions and chili lime tortilla chipsDressings— Sweet Onion Vinaigrette: paired with Garden salad base — Creamy Garlic Caesar: paired with Caesar salad base — Tomato Balsamic Vinaigrette: option with any salad base — Border Ranch: option with any salad base — KRAFT® LIGHT DONE RIGHT™ Italian Dressing: option with any salad base Guests counting calories can also enjoy a serving of great-tasting, Fire-Grilled Chili (only 190 calories) and side salad or a Chicken WHOPPER® Sandwich without mayo for 450 calories or less.HAVE IT YOUR WAY® OnlineGuests now have another resource to find menu items that fit their individual eating strategies. From www.haveityourway.com, Guests can link to a Nutrition Guide that not only helps identify low-carb, low-fat, calorie-conscious product offerings, but also provides information on ingredients, cholesterol, sodium and potential allergen information.About Burger King CorporationWe Take Pride in Serving Our Guests the Best Burgers and a Variety of Other Great-Tasting, Healthy Foods Cooked Over an Open Fire. That's What We're All About. The BURGER KING® system operates more than 11,350 restaurants in all 50 states and in 57 countries and territories around the world. Ninety-one percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Burger King Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
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