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Burger King's Angry Whopper moves into Canada
August 18, 2009
Burger King is heating up the globe with its Angry Whopper and playing up on the burger's name in its promotions. Following the sandwich's introduction in Japan, the limited-time offer is now in Canada. The burger, an LTO offering in the United States and United Kingdom earlier this year, gets its heat from its toppings: jalapenos, pepper-jack cheese, fried onions and "angry" sauce. The Angry Whopper is still promoted on the chain's U.S. Web site and available in at least some U.S. stores.
In Japan, the chain promoted the burger with an outdoor screaming contest. In the United States consumers can still send Angry Grams to friends, and in Canada a new microsite allows consumers to measure their level of anger. The BK Angrrrometer invites consumers to scream into their computer microphone to test if they're angry enough for the burger.
According to a story in Advertising Age, the site uses face-tracking technology and was designed by Toronto-based Taxi 2. While Burger King's "Whopper Freakout" and "Whopper Virgins" online campaigns in the United States were popular, the promotion in Canada is likely to be smaller because the chain has only 303 locations in that country.
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