Burger Kings goes to Hollywood, again
April 24, 2007
MIAMI — Burger King Corp. announced it has partnered with Columbia Pictures for the theatrical release of Spider-Man 3.
The five week promotion, beginning April 30, features the "Which Spidey Suits You?" scratch-and-win game pieces on specially marked Burger King menu items while supplies last.
With a prize behind one of the two scratch-off areas on each game piece, Burger King restaurant guests have a 1:2 chance of winning each time they play. Prizes include a $1 million American Express gift card; a 2007 Maserati Quattroporte Sport GT; a Sony Electronics Full HD Experience; free food items such as a BK Double Stacker or 6 piece BK Chicken Fries; and more.
Game pieces will be available with the purchase of select Burger King food items: medium, large and king-sized French fries, large and king-sized drinks, medium hash browns, and 16 or 20 oz. sizes of BK JOE coffee. Game pieces will also be available on value meals: a medium lunch or dinner value meal offers one game piece; increase your chances of winning by upgrading to a large value meal which offers two game pieces or a king value meal which offers three game pieces.
Additionally, Burger King will deliver 10 Super D toys in Kids Meals including the new black Spider-Man costume and all of Spidey's newest foes. The Kids Meals promotion will be supported by Kids media as well as a comprehensive merchandising, packaging and online effort.
