Burger King's video games reach its target audience

TeamXBox: Burger King's latest promotion – offering three "King" video games for $3.99 – has caused quite a stir in the video game world. The hamburger chain's "Sneak King," "Big Bumpin'" and "Pocketbike Racer" were created by Microsoft and all feature the King's giant head. Most gamers say these games won't be the most-sought after games this holiday season. But they do provide a few hours of cheap fun and a whole lot of face time with Burger King's target audience.