News

Burguesa Burger heads for the border

January 11, 2011

Burguesa Burger Franchise Inc. has signed a deal with Eddie Burger LLC to open six restaurants in the Rio Grande Valley as part of the company's strategy to increase its footprint in U.S.-Mexico border towns.

The agreement will bring the total number of restaurants in the valley to eight. Eddie Burger president Nicky Runnels currently operates a Burguesa Burger in McCallen, Texas, which was the first unit to open outside of the Dallas-Fort Worth market.

"The community and neighborhood have been great supporters of our restaurant," said Runnels, who was born and raised in McAllen and whose family has been in business in the Rio Grande Valley for three generations. "Burguesa Burger represents something different for those craving a great burger while satisfying the taste profiles of our market. There are many unique qualities of this concept — from the special sauce and spicy fries to cane-sugar sodas. We pride ourselves on what we do differently from other burger restaurants."

Burguesa Burger's concept focuses on authentic Mexican-influenced flavors and uses Mexican brands, products and ingredients — from buns to beverages. Restaurants accept both pesos and dollars. It was founded in Dallas in 2009.