Food & Beverage

Canadian Harvey's restaurants launch next-gen Lightlife burger

Photo: iStock

July 31, 2020

More than 250 Harvey's restaurants in Canada have debuted what a news release said was a "reinvented" Lightlife Burger with 17 grams of protein and 5 grams of saturated fat. The companies said no other plant-based meat brand has made a plant-based burger with as few and as simple ingredients, which include pea protein, coconut oil and garlic powder.

"Our partnership with Harvey's reflects our shared food philosophy that embraces balance and eating fresh ingredients. We're excited for new and loyal plant-based consumers alike to taste the difference in our reinvented Plant-Based Burger that's made-to-order and cooked to perfection by Harvey's grill masters," Dan Curtin, president of Lightlife parent company, Greenleaf Foods, said in the release.

Earlier this year, Greenleaf Foods conducted extensive research that found consumers' needs went unmet 98% of the time when looking for plant-based protein with simple, recognizable ingredients. In response, Lightlife committed to offering the cleanest ingredient labels in the plant-based meat category with a renovated line of burgers and sausages.

Harvey's and Lightlife are also embarking on a Canada-wide RV Tour to give back to Canadians by serving 50,000 free burgers. The tour began July 17 in Vaughan, Ontario and will visit grocery stores across the country to offer frontline employees and fans their choice of a free Harvey's Angus burger or a Lightlife plant-based burger.

"These past few months have shown how well Canadians can come together to support one another. We wanted to recognize the many frontline employees that have helped keep Canadians fed and safe throughout these challenging times, and are thrilled to partner with Lightlife to provide a great-tasting, plant-based burger option during our RV tour," Chelsea Kellock, senior director of Marketing for Harvey's, said in the release.

Harvey's is a fast food concept, based in Vaughan, Ontario.