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Captain D's announces positive growth, expansion in Arkansas

Captain D's LLC announced it is experiencing continued success with a 4.94 percent same-store-sales growth for Q1 2015.

May 14, 2015

Captain D's LLC announced it is experiencing continued success with a 4.94 percent same-store-sales growth for Q1 2015. The company attributes its success to its new grilled menu, which launched last year and continues to expand with new offerings.

Captain D's new "D-Lite Meals" features five meals under 500 calories, including healthier options such as Tilapia, Surf and Turf, Wild Alaskan Salmon and Shrimp Skewers. The D-Lite Meal sparked a 25 percent increase in grilled menu item sales in January alone, the company said in the announcement.

"Last year was a spectacular year for Captain D's, and we are thrilled our team has leveraged that momentum with a strong first quarter," said Phil Greifeld, Captain D's chief executive officer, in a statement. "By remaining true to serving high-quality seafood with warm hospitality, we continue to deliver an exceptional dining experience for our guests, which has translated into immense growth. The success we've seen as a result of our brand innovation solidifies why Captain D's is a leader in the seafood industry today."

Captain D's also introduced several LTOs during the first quarter, such as Crab Bites and Funnel Cake Stix, which both bolstered company-wide sales.

The company signed new franchisee SmitCo D's Inc., which currently owns and operates nine Popeye's franchises throughout the country. SmitCo D's will develop six Captain D's in Northwest Arkansas, with the first scheduled to open in 2016, the announcement said.