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Captain D's attributes Q2 success to menu innovation, redesigned stores

Captain D’s LLC achieved 5.2 percent same-store-sales growth for the second quarter of 2015, marking the company’s 15th consecutive quarter of positive growth.

July 20, 2015

Captain D’s LLC achieved 5.2 percent same-store-sales growth for the second quarter of 2015, marking the company’s 15th consecutive quarter of positive growth, the company announced. The company attributed its success to ongoing menu innovation and restaurant redesign.

Captain D’s unveiled a variety of new dishes and re-invented old favorites such as its Home-Style Fish Tenders and Crispy Flounder Meal and has re-branded a total of 175 restaurants with a new design.

"A fundamental aspect of the Captain D’s brand is our unwavering commitment to serving freshly prepared, high-quality food at an affordable price in a welcoming atmosphere, and we are thrilled that doing what we do best has translated into such a strong second quarter," said Phil Greifeld, Captain D’s CEO. "In the midst of continual menu innovation and restaurant re-imaging, we have remained true to our core values and guest-centric culture, which is reflected in our ongoing success. We look forward to maintaining this momentum as we head into the second half of the year, continuing to demonstrate why Captain D’s is a fast casual leader."

Captain D’s expanded the offerings of its grilled menu in the second quarter and debuted a limited-time Parmesan Crusted Tilapia Meal and new Tilapia and Shrimp Skewer Meal. The chain also rolled out a limited-time 5 Under $5 menu, which included the Crispy Flounder Meal, featuring hand-breaded flounder filets. To drive awareness for its new 5 Under $5 promotion, the company also debuted a television commercial featuring a young married couple, representing one of the brand’s fastest growing consumer segments. Toward the end of the quarter, D’s introduced additional items for the summer months, including Home-Style Fish Tenders, D’s famous Fried Pickles, and Key Lime Pie.

Captain D’s is continuing to drive franchise development by signing two development agreements to expand in the greater Atlanta area. Ben Patel, who will be developing two restaurants in Madison, brings nearly a decade of restaurant and operations experience to his first Captain D’s venture. Ali and Anil Dossani, opening three Captain D’s restaurants in Acworth, Stone Mountain and Duluth, also bring extensive experience as multi-unit franchise owners in the restaurant industry.