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Captain D’s launches new Nashville Hot Fish

Captain D’s announced the launch of a new menu item, Nashville hot fish.

October 21, 2015

Captain D’s announced the launch of a new menu item, Nashville Hot Fish. The new Nashville Hot Fish will be available for a limited time at more than 60 restaurants in Nashville, Jacksonville, and St. Louis, according to a company press release.

"As a Nashville-based brand, it made sense for us to create a Nashville Hot Fish dish after the iconic Nashville Hot Chicken," said Jason Henderson, head chef and vice president of product innovation at Captain D’s. "We’ve been developing this recipe for quite some time and are so excited for its long-awaited debut."

From Oct. 19 through the end of the year, guests in Nashville, Jacksonville and St. Louis may taste Captain D’s new blend of ingredients inspired by spicy local flavors paired with their Southern-Style White Fish, the release stated. The Nashville Hot Fish will be featured as part of a $4.99 full meal deal that includes one filet of Nashville Hot Fish topped with pickles, two sides and two hush puppies.

"Captain D’s has been a seafood leader and innovator for the past 46 years, and as such, it was time for us to give back to our Nashville Heritage and create a new recipe that reflects one of Nashville’s most famous food items," added Jonathan Muhtar, chief marketing officer at Captain D’s. "We are confident that our guests will love our twist on this famous spicy dish."

Captain D’s is also hoping to reach new customers and honor loyal guests with a new television commercial, the release stated. It is the latest installment in the "For the Love of D’s" commercial campaign that features Captain D’s customers willing to go to great lengths to get Captain D’s seafood.

"Our new commercial is a light-hearted nod to how much our fan’s love Captain D’s," Muhtar said. "And our new Nashville Hot Fish will just be one more thing having them say, 'It’s gotta be D’s!' "

Captain D’s has 512 restaurants in 26 states and is rebranding as a fast casual brand.