News

Captain D's marks 13th straight month of same-store sales increases

September 18, 2012

Captain D's turnaround efforts continue to make headway with the brand's 13th consecutive month of positive same-store sales increases.

The 527-unit seafood chain produced a record third quarter 10.8 percent total same-store sales increase, with a 12.5 percent increase in company restaurants and a 9 percent increase in franchised restaurants.

"Our positive turnaround and growing success is attributable to our entire organization of talented people and to their ongoing commitment to creatively fulfill Captain D's corporate value of providing our guests with an excellent dining experience every day. Our commitment to our guests – in everything we do - has elevated our guest experience and our brand alike," said Phil Greifeld, CEO and president of Captain D's.

Captain D's continues to build upon its success that began in 2011, when the chain produced its first systemwide same-store sales increase in eight years. Under new leadership, the brand has added new field and corporate talent, investments in new and core menu items, investments in new restaurant equipment, a re-engineered operating line and the development of new facility décor and designs.

These changes have been complemented by new marketing initiatives put into place to increase brand awareness and incremental traffic. Since joining Captain D's in November of 2011 CMO Jonathan Muhtar and his team have focused on the brand's four pillars: seafood expertise, full meals, hospitality and great value.

Additionally, Captain D's has recently begun new restaurant development through franchising. The brand is focused on extending its footprint in strong existing markets, as well as expanding its reach into new territories.

"We have a uniquely positioned brand with solid unit economics and considerable upside potential. Captain D's success has put us on the radar with experienced and highly qualified restaurant operators who are interested in joining a brand that is developing," Greifeld said.

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