STRATEGIC PARTNERS
December 17, 2013
Former Philadelphia Eagles' wide receiver Terrell Owens will be featured in a new ad promoting the return of the Carl's Jr. and Hardee's Philly Cheesesteak Thickburger.
The new spot titled "Philly Love" will follow Owens down memory lane as he humorously reflects on his "hot-and-cold relationship" with the City of Brotherly Love, according to a news release. The ad will premier later this month.
The Philly Cheesesteak Thickburger is available now at all Hardee's locations and will be available at Carl's Jr. locations starting Wednesday.
The chains' brought the item back due to popular demand. The Philly Cheesesteak Thickburger features thinly sliced steak, grilled onions and green peppers, melted Swiss and American cheeses and mayonnaise atop a charbroiled, 100-percent Black Angus Beef Thickburger patty, all served on a fresh baked bun. It was last featured on the Carl's Jr. menu in 2010 and at Hardee's in 2008.
"We pioneered the idea of putting great American sandwiches on a burger — or using 'meat as a condiment' as Jay Leno riffed about the practice on The Tonight Show with Jay Leno — and the Philly Cheesesteak Thickburger has been our most popular creation," said Brad Haley, chief marketing officer for Carl's Jr. and Hardee's. "This time around, the Philly Cheesesteak Thickburger is better than ever because we serve it on our new fresh baked buns.
"And, who better to help us promote the best-ever Philly Cheesesteak Thickburger than Owens? Terrell had sort of a love-hate relationship with Philly fans and we make the most of that in the humorous ad campaign for the burger. I think the world will see that he has pretty good acting chops and doesn't mind poking fun at himself."
Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the new Philly Cheesesteak Thickburger commercial will begin airing nationally on Dec. 30 and will also be featured on the Carl's Jr. and Hardee's YouTube channels.
The Philly Cheesesteak Thickburger is available as a single, double or Six Dollar or 1/3lb. Thickburger starting at $3.69 for the single and can also be ordered as a combo meal with fries and a drink. Prices may vary by location.
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