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Carl's Jr. goes Italian with Parmesan Chicken Sandwich
October 20, 2009
Carl's Jr. restaurants has launched its newest creation: the Parmesan Chicken Sandwich. The new sandwich features a crispy breaded chicken fillet topped with melted cheese and smothered in authentic marinara sauce, all on a sesame seed bun.
The Parmesan Chicken Sandwich, available for $3.99 or $6.49 as a combo, is being promoted through mobster-themed ads created by Los Angeles-based advertising agency Mendelsohn|Zien. The campaign depicts a guy who outwits two burley hitmen types assisted by conspicuous marinara stains on his shirt from eating his Parmesan Chicken Sandwich. (See below) The ads can be viewed on the Carl's Jr. YouTube channel.
In addition, the company will launch a quiz next week on Carl's Jr. Facebook page that allows consumers to answer mob-related questions to determine which infamous "made guy" they are most like at heart.
Sister chain Hardee's featured a similar sandwich — and TV advertising — in the first quarter of this year.
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