News

Carl's Jr., Hardee's add Aqua Teen Hunger Force character to marketing roster

October 28, 2014

Carl's Jr. and Hardee's has added Carl Brutananadilewski, from Aqua Teen Hunger Force, to its advertising campaign roster.  

According to a news release, Brutananadilewski is the outspoken, opinionated neighbor of Master Shake, Frylock and Meatwad in the late-night Adult Swim animated series. He is specifically promoting the restaurants' Fresh Baked Buns with a “distinctive take on the chains' iconic car wash ads."

“With every ad, we want to give our fans something that makes them do a double-take at their TV sets, and with this commercial I think we've really outdone ourselves," said Steve Lemley, SVP of Field Marketing and Media, in the release. “Though not beautiful in the traditional way as the talent we've worked with in the past, Carl brings a certain willingness to the role and a unique interpretation of ‘Fresh Baked Buns.'"

The 30-second animated spot was written and produced by Aqua Teen Hunger Force series creators Dave Willis and Matt Maiellaro in conjunction with media planning and placement agency Initiative and creative agency 72andSunny.