News

Carl's Jr., Hardees intro 'Froot Loops' doughnuts

August 31, 2018

Carl's Jr. and Hardee's has partnered with Kellogg's to offer Froot Loops Mini Donuts to its menus, a news release said. 

The doughnuts, designed to taste like Froot Loops cereal, come in red, blue, green, purple and yellow.

"We're continuing to look for ways to bring innovative, delicious items to our consumers," Carl's Jr. and Hardee's Chief Marketing Officer Jeff Jenkins, in the release. "We know today's consumers are craving nostalgia, and Froot Loops Mini Donuts feature flavors that will bring them back to their childhood, and introduce a little extra fun at snack time."

The brands are also launching their #NotMilk digital campaign focusing on the fact that milk is not necessarily needed for these new doughnut offerings. The ad is a play on the "Got Milk" campaign of the 1990s and features celebrities from that time as well as a request for Americans to show their best #NotMilk mustache on Instagram and Twitter with special hashtags to be entered for a chance to be featured on the brands' social media channels. 

Froot Loops Mini Donuts are available as an LTO for $1.99, bundled in a portable package.