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Carl's Jr., Hardee's introduce $4 deal

Carl's Jr. and Hardee’s announced the introduction of the $4 Real Deal, available at participating restaurants nationwide.

January 22, 2016

Carl's Jr. and Hardee’s announced the introduction of the $4 Real Deal, available at participating restaurants nationwide. The $4 Real Deal includes a charbroiled Double Cheeseburger and the Spicy Chicken Sandwich, both served with fries and a drink, according to a company press release.

"The fast food industry hasn't seen this kind of a price war since the '90s, but other chains are now trying to fight the fight by promoting small amounts of food for a small amount of money. But, just because something’s cheap doesn't mean it's a great deal," said Brad Haley, chief marketing officer for Carl's Jr. and Hardee's restaurants. "At Carl's Jr. and Hardee's, we're committed to offering our customers a value option that’s the 'Real Deal,' with two sandwiches, including a charbroiled Double Cheeseburger and our famous Spicy Chicken Sandwich, plus fries and a drink for just four bucks. And there's no one better to help us communicate this 'Real Deal' in our new ad campaign than four-time heavyweight champion, Evander 'The Real Deal' Holyfield."

Carl's Jr. and Hardee's commercial featuring boxing champion Evander "The Real Deal" Holyfield is airing on TV nationally as well as on the chains' YouTube channels.