News

Carl’s Jr., Hardee’s introduce ‘biggest chicken sandwich’ in QSR

May 21, 2014

Carl's Jr. and Hardee's have introduced what they're calling the biggest chicken sandwich in the QSR segment. The Big Chicken Fillet Sandwich includes a 5-ounce chicken breast fillet, lettuce, tomato and mayo, served on the brands’ signature fresh baked buns.

A bacon and Swiss version of the Big Chicken Fillet Sandwich is also available, according to a news release.

"Over the years, fast food chains have tried putting a variety of toppings on chicken sandwiches but the key is that you have to start with a really good – and a really good sized – chicken breast fillet. If you do that, you don't need a lot of other stuff," CMO Brad Haley said in the release.

The Big Chicken Fillet Sandwich is available for $3.99 and may also be ordered in a combo meal with fries and a drink for $6.49. The Bacon Swiss Big Chicken Fillet Sandwich is available for $4.99 and in a combo meal for $7.49. Prices may vary by location.

The Big Chicken Fillet Sandwich launch will be supported by advertising created by Los Angeles- and Amsterdam-based creative agency 72andSunny. The campaign kicks off Monday with the premiere of the first ad titled "Go Big on Flavor" starring "American Daredevils" TV star and stuntman Bryan Spangler. A second ad, "Everybody Wants Some," will premiere late May.