News

Carl’s Jr., Hardee’s launch annual military campaign

May 19, 2014

Carl’s Jr. and Hardee’s restaurant chains have kicked off their fourth annual Stars for Heroes fundraising campaign this week at participating restaurant locations. The program has raised more than $2.5 million since its inception, according to a news release. Funds raised during this year’s campaign will support national charity partners, Dream Foundation and USA Cares, as well as regional charities in Carl’s Jr. and Hardee’s restaurant communities.

The Stars for Heroes fundraising campaign begins in-store this week and runs for four weeks. To participate, restaurant guests donate $1 in support of military charities. For each $1 donation, guests receive a commemorative “I am supporting military veterans and families” star-shaped cut out to personalize and place on display in the restaurant. They also receive restaurant coupons valued at more than $10 to use toward future purchases.

“The Carl’s Jr. and Hardee’s Stars for Heroes campaign allows people across the nation to give back to our American heroes. This is a very important cause to our customers, employees and franchisees and we invite everyone to stop by one of our participating restaurants, enjoy the taste of our great American-made 100 percent Black Angus burgers or Made From Scratch Biscuits, and donate a dollar to salute our country’s military heroes,” CEO Andy Puzder said in a news release.