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Carl's Jr., Hardee's launch value-added My Coke Rewards programs
May 23, 2010
Carl's Jr. and Hardee's are offering guests twice the rewards as part of the My Coke Rewards program. With each purchase of a large fountain soda, guests receive a specially marked cup that includes two offers: My Coke Rewards points that can be redeemed for cool stuff online plus a peel-off coupon offer for a free or discounted item for the guest's next visit.
Coca-Cola will award more than 50 million My Coke Rewards points during the promotion, including two grand prizes of 10,000 points each. With My Coke Rewards points on every cup, guests can collect points to redeem online at mycokerewards.com.
Additionally, each 42-ounce promotional cup will have a coupon offer good for a free or discounted item on the guest's next visit to Carl's Jr. or Hardee's.
Launched in 2006 and now with over 14 million members, My Coke Rewardsis the No. 1 beverage website in the United States. On average, 20,000 rewards are redeemed daily on the site, which is seen by 4.5 million unique visitors every month.
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