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Carl's Jr., Hardee's Superman-themed burger includes 6 slices of bacon

May 22, 2013

As part of its partnership with Warner Bros. Pictures' "Man of Steel," hitting theaters on June 14, Carl's Jr. and Hardee's have introduced the new Super Bacon Cheeseburger.

The new item includes six slices of bacon on a charbroiled beef patty, as well as American cheese, mayonnaise, tomato, onion and lettuce. It is available for $3.99.

"We knew 'Man of Steel' was going to be the must-see film this summer, so it was the perfect partnership for our must-eat burger this summer, the Super Bacon Cheeseburger," said Brad Haley, chief marketing officer for Carl's Jr. and Hardee's. "With melting American cheese and six interlocking strips of bacon – three times the amount found on other bacon burgers – it truly earned the name 'Super.'"

Henry Cavill, who portrays the Man of Steel in the movie, is featured in the brands' ad promoting the new cheeseburger. The commercial is directed by Zack Snyder, who directed the movie.

The "Man of Steel"-themed commercial was created by Los Angeles- and Amsterdam-based creative agency 72andSunny. The commercial highlights the "unsung, everyday heroes in Superman's world."

Carl's Jr. and Hardee's will also be offering guests a series of four 40-ounce collectors' cups for purchase featuring the Superman emblem and characters from the film, including the Man of Steel, Jor-El and General Zod.

Finally, "Man of Steel"-themed premiums will also be offered as part of any Cool Kids Combo at Carl's Jr. and participating Hardee's.

Read more about food and beverage promotions.