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Carl’s Jr, Hardee’s Veterans Day partnership with Activision raises $285K

CKE Restaurants Holdings Inc, parent company of Carl's Jr, and Hardee's, reported that its Veterans Day 2015 in-store fundraising campaign in partnership with Activision raised $285,000 in less than 24 hours.

December 8, 2015

CKE Restaurants Holdings Inc, parent company of Carl's Jr. and Hardee's, reported that its Veterans Day 2015 in-store fundraising campaign in partnership with Activision raised $285,000 in less than 24 hours. The funds raised will go directly to the Call of Duty Endowment, a non-profit created by Activision Blizzard that funds the placement of veterans into high quality jobs, according to a company press release.

"The Endowment's average 2015 cost to get a vet a good job is trending under $700 per person, so this significant donation will help more than 400 vets gain employment," said Dan Goldenberg, executive director for the Call of Duty Endowment. "We are grateful for Carl's Jr. and Hardee's support and thank all the customers that contributed towards this effort."

During the charitable activation, all proceeds from the sale of any "Ultimate Care Package" combo meal were collected, then matched at 50 percent by Activation Blizzard. These funds will directly benefit our nation's military heroes and their families through the Call of Duty Endowment, the release stated.

"Carl's Jr. and Hardee's have long been committed to helping our nation's veterans through our Stars for Heroes program and we're always looking for new ways to support veterans," said Andy Puzder, chief executive officer of CKE Restaurants. "That's why we jumped at the chance to initiate a special Veterans Day promotion with Activision to help raise funds for the Call of Duty Endowment. It's great to hear that more than a quarter of a million dollars was raised in less than 24 hours to help veterans find high quality jobs thanks to the support of our loyal customers."