News

Carl's Jr intros avocado cheeseburger this National Avocado Day

July 31, 2019

Carl's Jr. is ushering in this National Avocado Day in style with a new guacamole double cheeseburger as the brand's latest "Charbroiled Double Deal." The $2.99 offering is Carl's Jr.'s take on the fabled avocado toast and features two charbroiled all-beef patties with pepper jack cheese, lettuce, tomato and the brand's housemade guacamole, a news release said. 

As part of its overall avocado homage event, Carl's Jr. also issued its Millennial Avocado Toast study showing the majority (57%) of millennials claim they could eat avocado toast any time of day, while half claim they would eat it more if it weren't so expensive and hard to tote on the go. In fact, most millennials (52%) thought the whole idea of merging avocado toast and cheeseburgers would be a match made in heaven, the brand said. 

Timed to this product launch, Carl's Jr. is also offering its customers on social media a chance to win a trip to what the brand said will be the Ultimate Avocado Brunch at a Carl's Jr. in Los Angeles alongside as yet unnamed celebrity fans of the brand. To enter, customers are being prompted to follow the brand on Instagram to watch for a National Avocado Day post and then tag a friend who follows Carl's Jr. and loves avocados. 

The study was conducted by Censuswide on behalf of Carl's Jr. in July 2019 with more than 1,000 U.S. millennials.

Photo: Provided