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Carl's Jr. intros new breakfast sandwich
July 22, 2008
CARPINTERIA, Calif. — Carl's Jr. has introduced a new breakfast item as big as its burgers — the Monster Breakfast Sandwich. The morning offering features two eggs, two strips of bacon, a sausage patty and Swiss and American cheeses, piled between grilled sourdough bread.
The Monster Breakfast Sandwich also serves as the kick-off for new positioning of the entire Carl's Jr. breakfast menu, featuring the tagline, "Breakfast as big as our burgers." It will be promoted by television ads portraying restaurant patrons ordering tiny breakfast items accompanied by the voiceover: "You wouldn't eat like this in a restaurant. Why do it in a fast food place."
The Monster Breakfast Sandwich joins other favorites on the Carl's Jr. breakfast menu including the Breakfast Burger, featuring a charbroiled burger patty topped with egg, bacon, cheese and hash browns; and several breakfast burritos, including the Steak and Egg offering made with fresh salsa.
The Monster Breakfast Sandwich will sell for $2.89 a la carte or $4.49 as part of a combo. Prices may vary.
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