Carl's Jr. launches new Cow Shake ad
September 5, 2006
CARPINTERIA, Calif. — Carl's Jr. has reenlisted the actor who starred in the chain's popular "Cow Shake" commercial. In the new spot, actor Kyle Dunnigan will pair off against a rival cow shaker to the hit tune "Milkshake" by Kelis.
The sequel, titled "Cow Shake-Off," supports the launch of the newest Hand-Scooped Ice Cream Shakes & Malts flavor made with M&M'S Milk Chocolate Candies.
"We introduced our Hand-Scooped Ice Cream Shakes & Malts last year with the original 'Cow Shake' ad, and it was so popular and drew such an overwhelming response from consumers that we knew we had to create a sequel," said Brad Haley, executive vice president of marketing for Carl's Jr. "In fact, when we started to get fan mail for the human star of the ad — and his cow, Freedom — we knew we were on to something well beyond what we experience with one of our typical ads. So, we doubled the fun for the sequel with two 'cow shakers,' and, of course, Kelis' hit song 'Milkshake,' provided the perfect soundtrack for the competition."
The shakes and malts sell for $2.99 at most company-owned restaurants, although pricing may vary.
