News

Carl's Jr. opens first festaurant in Japan

Carl's Jr. has opened its first restaurant in Japan.

March 8, 2016

CKE Restaurants Holdings Inc, parent company of Carl's Jr. and Hardee's, has opened its first Carl's Jr. restaurant in Japan. Operated by Carl's Jr. Japan Inc, a subsidiary of Mitsuuroko Group Holdings Co Ltd, the restaurant will be located in the Akihabara area of Tokyo, according to a company press release. This marks the first of a multi-unit development agreement between CKE and MGHD to develop 150 Carl's Jr. restaurants in Japan over the next 10 years. As part of the development deal, Carl's Jr. restaurants also are scheduled to open in Azabujyuban, Odaiba, Shibuya, and Roppongi.

"Japan is the largest burger market in Asia and Japanese consumers are well known for their passionate enthusiasm for quality, great tasting food. The Carl's Jr. brand and menu are perfectly positioned for Japan as we offer bigger, better tasting, chargrilled burgers served with high quality, fresh ingredients and best-in-class customer service," said Ned Lyerly, president, International at CKE. "We partnered with the Mitsuuroko Group as our Master Franchisee in Japan to establish our brand across the country and we are confident in our collective ability to deliver to a superior level of guest satisfaction in our restaurants."

"Carl's Jr. fills a major void in the Japanese burger market. There's no other global burger chain that offers such premium and innovative menu items served with industry leading customer service. What's more is the brand exudes a cool, youthful and edgy persona that will resonate with Japan's burger lovers of all ages," said Kohei Tajima, CEO of MGHD. "We are honored to open the first Carl's Jr. in Japan and look forward to elevating the brand's presence in the market over the next decade."

Open daily from 8 a.m. to 9 p.m., the Carl's Jr. restaurant in Akihabara will offer breakfast, lunch and dinner menu items. The restaurant will also offer complimentary Wi-Fi, a refillable beverage bar and draft beer, the release stated.