Food & Beverage
Carl's Jr. releases value friendly Cali XL Burger
November 12, 2025
As more Americans seek value from restaurants, Carl's Jr. is stepping in with its new Cali XL burger. The brand says it has double the beef of a McDonald's Big Mac and is priced at $5.99. A "Sad Mac Buy Back" campaign dares burger lovers to make the switch, according to a press release.
From Nov. 12-21st, Carl's Jr. is inviting fans to swap their Big Macs for a free Cali XL burger loaded into their M Rewards account. To claim, guests simply upload a photo of any McDonald's burger receipt dated between Jan. 1 and Nov. 11, 2025 at carlsjr.com/sadmacbuyback. Guests who qualify will receive their free Cali XL reward beginning Nov. 22. The launch is backed by TV spots and a social campaign.
"People want a burger that's actually worth it. Our new Cali XL has more meat, more flavor and more value," Paz Romero, vice president of brand at Carl's Jr., said in the press release. "The 'Sad Mac Buy Back' is our way of letting guests try it for themselves by swapping disappointment for something better— no questions asked."
The Cali XL features two 3.5-ounce charbroiled beef patties, double American cheese, grilled onions, Classic Sauce, lettuce and tomato on a seeded bun.
