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Carl's Jr. returns chili cheese burgers and fries

February 21, 2008

CARPINTERIA, Calif. — Carl's Jr. has brought back Chili Cheese Burgers and Chili Cheese Fries to its menu.
 
The burgers feature a charbroiled beef patty, beef chili, American cheese, tomatoes, yellow onions, dill pickles and mustard all on a seeded bun. Single, Double and Six Dollar Chili Cheese Burgers will sell for $2.99, $3.99 and $4.79, respectively, or as part of a combo meal for $4.99, $5.99 or $6.79. Prices may vary.
 
The fries are topped with the same beef chili as well as melted jack and cheddar cheeses. Chili Cheese Fries will sell for $2.79 or can be substituted in any combo for an additional charge. Prices may vary.
 
Starting Feb. 24 on the Academy Awards broadcast in most Carl's Jr. markets, a series of television commercials taking a "messy and drippy" approach to advertising will debut, according to a news release. The commercials carry on a decade-long strategy at Carl's Jr. to appeal to "young, hungry guys" through advertising.

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