Franchising
Carl's Jr. signs master franchise agreement in the Russian Federation
August 25, 2021
CKE Restaurants Holdings, Inc., announced a master franchise agreement with the Nevada Russia Franchising Company LLC to expand Carl's Jr.'s presence in the Russian Federation.
The partnership marks an extension of CKE Restaurants' international growth plans following the opening of its 1,000th international restaurant earlier this year in Spain. The two groups are aiming to develop 300-plus restaurants throughout Russia during the initial term of the agreement, according to a press release.
Carl's Jr. efforts will be led by Steve Brown, who has grown QSR brands in Russia throughout the past 25 years, in addition to developing Carl's Jr. franchise restaurants in Hawaii and Nevada.
"As CKE continues to expand the Carl's Jr. brand around the world, we are always encouraged to find new partners like NRFC," Mike Woida, president of CKE International, in the release. "The Russian Federation is an exciting growth market for QSR and although we currently have a relatively small presence with Carl's Jr., we have a tremendously loyal fan base within the communities in which we operate. Developing an additional 300-plus restaurants within the country will greatly expand our footprint and introduce our products to new Russian consumers whom we look forward to serving."
"We are very excited to partner in Russia with a great brand like Carl's Jr.," Brown, CEO of Nevada Russia Franchising Company, said in the release. "The Russian market is a challenging one, but there is plenty of room at the top for the exceptional quality that Carl's Jr. brings to this segment of the QSR space. With our great Russian team of experienced franchise industry specialists, we look forward to meeting the challenges head-on."
Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 40 foreign countries and U.S. territories.
