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Carl's Jr. tries telenovelas in Hispanic market
March 23, 2009
Mediaweek: Carl's Jr.'s new Hispanic TV campaign is using a mini-novela format to integrate the chain's products into storylines. The spots contain a simple tune-in promotion tag for the prime-time lineup of the Univision or TeleFutura affiliates in 11 California, Arizona and Texas markets where they air. Four versions of the mininovelas promoting different Carl's Jr. products are planned for a campaign slated to run through June 23.Click to continue
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